END USER LICENSE AGREEMENT (EULA)
Effective Date: March 2 2026
Updated Date: March 2 2026
This End User License Agreement (“Agreement”) is a legally binding agreement between you and Blade Marine Technologies Limited (BRN 77940605), a company registered in Hong Kong (“Blade,” “we,” “us,” or “our”).
This Agreement governs the use of software and digital systems provided with or embedded in Blade products.
By powering on, activating, installing, accessing, or using any Blade product or associated software, you agree to be bound by this Agreement.
1. Application and Scope
This Agreement applies to any individual or entity that accesses, activates, installs, operates, or otherwise uses a Blade product or associated software (“End User”).
It governs all software and digital functionality made available by Blade, including:
• Embedded firmware within the outboard motor
• Propulsion control and system management software
• Mobile, wearable, desktop, and web-based applications (available from multiple platforms including Apple and Google application stores)
• Cloud platforms, dashboards, portals, and remote services
• Digital feature modules and enhancements
• Updates, upgrades, patches, and modifications
This Agreement governs software and digital systems only. Hardware ownership and product warranties are governed separately under applicable policies.
2. Ownership and Intellectual Property
All software and related digital systems are proprietary to Blade or its licensors.
Blade retains all right, title, and interest in and to the software and associated systems, including all intellectual property rights, trade secrets, algorithms, source code, object code, architecture, feature logic, and underlying technology.
Purchase or transfer of a Blade product transfers ownership of the physical hardware only. No ownership interest in the software or digital systems is transferred under any sale, resale, OEM integration, distribution, or subsequent transfer.
To the extent permitted by applicable law, the software constitutes licensed proprietary technology and shall not be treated as a transferred good or product under commercial ownership law.
All rights not expressly granted are reserved. No implied licenses are granted under this Agreement.
3. License Grant
Subject to compliance with this Agreement and all referenced policies, Blade grants the End User a limited, non-exclusive, non-sublicensable, revocable license to use the software solely in connection with authorized Blade products.
This license continues only for as long as the End User complies with this Agreement.
4. Transfers and OEM Integration
If a Blade product is resold, transferred, or integrated into another vessel or system:
• The software license transfers automatically with the product.
• The new user becomes the End User upon activation or use.
• Continued use constitutes acceptance of this Agreement.
OEM partners receive no additional ownership rights in the software beyond the limited license expressly granted.
5. Acceptable Use and Compliance
The End User must use the software in compliance with:
• Applicable laws and regulations
• Export, sanctions, and trade control laws
• Operational and safety documentation
• The Blade Acceptable Use Policy, as on bladeoutboards.com
Where legally permitted, Blade may suspend, restrict, or limit non-essential software functionality in response to unlawful use, export violations, sanctions breaches, tampering, or material contractual breach.
Blade will not disable core propulsion safety systems in a manner that compromises safe vessel operation
6. Updates and Technical Modifications
Blade may deploy updates or technical changes to address safety, compliance, performance, or feature development.
Continued use of the product after such updates constitutes acceptance where permitted by law.
7. Relationship to Other Policies
This Agreement operates together with Blade’s Warranty Policy, Acceptable Use Policy, Website Terms & Conditions, Ordering Terms (where applicable), and Privacy Policy.
Each document governs its specific subject matter. In the event of conflict, the document most directly addressing the issue controls.
8. Data Handling
Software operation may involve the collection or processing of technical or operational data.
All data practices are governed exclusively by the Privacy Policy.
9. Warranty and Liability Framework
Hardware warranty rights are governed by the applicable Warranty Policy.
To the maximum extent permitted by law, no additional warranties apply to the software beyond those expressly provided in governing documentation.
Nothing in this Agreement limits non-waivable statutory consumer rights.
10. Governing Law and Dispute Resolution
This Agreement is governed by the laws of Hong Kong.
Where legally enforceable, disputes arising out of or relating to this Agreement shall be resolved exclusively by confidential and binding arbitration seated in Hong Kong.
Arbitration shall not be conducted within the United States, and the parties expressly agree that no arbitration proceedings shall occur in any U.S. jurisdiction.
Class actions, collective proceedings, and representative claims are waived to the extent permitted by applicable law.
Nothing in this section limits mandatory consumer rights or statutory dispute mechanisms that cannot legally be waived.
11. Indemnification
The End User agrees to defend, indemnify, and hold harmless Blade Marine Technologies Limited and its directors, officers, employees, affiliates, and licensors from and against any third-party claims, damages, liabilities, losses, penalties, fines, and reasonable legal costs arising out of or related to:
• Misuse of the product or software
• Violation of applicable laws, export controls, or sanctions regulations
• Unauthorized modification, reverse engineering, or tampering
• Integration of the product into vessels or systems not compliant with applicable standards
• Breach of this Agreement or other governing policies
This indemnification obligation does not apply to the extent that a claim arises directly from a defect in the product covered under the applicable Warranty Policy.
Indemnification shall apply to commercial users, OEM partners, fleet operators, dealers, and distributors to the fullest extent permitted by law.
12. Reverse Engineering and Technical Protection
Except to the extent expressly permitted by applicable law that cannot be waived, the End User shall not:
• Reverse engineer, decompile, disassemble, or attempt to derive source code from the software
• Extract, copy, or access embedded firmware or proprietary logic
• Circumvent, bypass, disable, or interfere with technical protection measures or safety mechanisms
• Modify or alter software in a manner not authorized by Blade
• Use third-party tools to unlock, override, or manipulate performance parameters
Unauthorized modification or circumvention may result in immediate termination of the license and may void applicable warranties.
13. Safety Responsibility
Blade products and associated software are intended to assist in propulsion management and system monitoring. They do not replace safe vessel operation, seamanship, or compliance with maritime regulations.
The End User remains solely responsible for:
• Safe navigation and operation of the vessel
• Compliance with maritime laws and safety requirements
• Proper installation and integration of Blade systems
Loss of connectivity, software malfunction, or feature unavailability does not relieve the operator of responsibility for safe operation.
Nothing in this section limits liability where exclusion is prohibited by applicable law.
14. Termination
This license remains effective unless terminated in accordance with this Section.
Blade may suspend or terminate the license immediately upon material breach, including unauthorized modification, export violations, or circumvention of technical protections, subject to applicable law. Upon termination:
• The End User must cease use of the software
• All licensed rights immediately terminate
• Continued use constitutes unauthorized use
Termination does not affect accrued rights or remedies.
15. Limitation of Liability
To the maximum extent permitted by applicable law:
Blade shall not be liable for indirect, incidental, consequential, special, punitive, or exemplary damages, including loss of profits, loss of data, business interruption, or loss of use.
Blade’s total aggregate liability arising out of or relating to the software shall not exceed the amount paid for the Blade software giving rise to the claim or 100 USD, whichever is greatest.
16. Force Majeure
Blade shall not be liable for delay or failure to perform obligations under this Agreement due to events beyond its reasonable control, including but not limited to:
• Natural disasters
• War, sanctions, or governmental action
• Cyberattacks or infrastructure failures
• Supply chain disruption
• Telecommunications or cloud service outages
Performance obligations shall be suspended for the duration of the force majeure event and for a commercially reasonable period thereafter required to restore systems, infrastructure, or supply chains impacted by the event.
17. No Reliance; No Oral Modification
The End User acknowledges that no oral statements, representations, or warranties made by dealers, distributors, agents, or third parties modify this Agreement.
This Agreement may only be amended by a written instrument issued or authorized by Blade.
18. Survival
The following provisions survive termination or expiration of this Agreement:
• Ownership and Intellectual Property
• Reverse Engineering and Technical Protection
• Indemnification
• Limitation of Liability
• Governing Law and Dispute Resolution
• Any provision which by its nature is intended to survive
19. Severability
If any provision of this Agreement is held invalid or unenforceable, the remaining provisions remain in full force and effect.
20. Assignment
Blade may assign this Agreement in connection with a merger, restructuring, acquisition, or asset transaction. The End User may not assign rights under this Agreement without prior written consent.
21. Entire Agreement Framework
This Agreement forms part of the complete legal framework governing Blade software and operates together with all referenced policies.
