Press Release

Blade believes electric outboards won’t succeed on ideology alone — they only work when the numbers make sense.

From the founding of BLADE® in Anna Maria Island Florida, Blade believed electric outboards would only succeed if the numbers worked. The question wasn’t whether electric was cleaner, but when it became economically competitive with petrol for small boats.

The result is the Blade Halo Series, an electric outboard lineup built explicitly around that cost threshold.

Blade has determined that roughly US$300 per kilowatt-hour is the point at which electric outboards begin to make practical and financial sense. Below this threshold, battery-powered propulsion can compete on runtime, performance, and cost; above it, compromises quickly become unacceptable for everyday boaters. Every additional kilowatt of motor power requires disproportionately more battery energy.

To deliver usable runtimes rather than headline power, Blade integrated a 1.7 kWh battery into both the Halo 3 and Halo 6 models, and offers a 5 kWh battery with the Halo 10. The company’s goal is not peak output, but practical, repeatable use that aligns with how small boats operate.

Battery economics remain a central challenge. While lithium-ion cells may cost around US$90 per kWh, the fully built battery with protections and assembled pushes costs closer to US$130 per kWh, even for major EV car manufacturers. Marine-specific packaging, shipping, and logistics add further costs, making competitive pricing a structural challenge for OEMs in this smaller niche. Blade is pushing to stay competitive where others in the niche can’t.

The 2026 Blade Halo Series includes three models, with the number reflecting each motor’s equivalent horsepower: Halo 3 (1.2 kW), Halo 6 (3 kW), and Halo 10 (6 kW). Each outboard features a fully custom-designed motor and electronics system, engineered for efficiency, reliability, and real-world performance.

Connectivity is built in: Bluetooth with a smartphone app, 4G LTE, and NMEA2000 integration with your boat’s chartplotter. Users also benefit from haptic feedback via audio and vibration, providing alerts without distraction.

“We’ve kept cost low by design by pulling every supply chain rope we can find” says director Bruce Anson, highlighting Blade’s focus on balancing performance, usability, and affordability. He adds “Blade has been able to price outboards and batteries in a way that the industry will struggle to stay competitive with. ”

Blade has been in production since 2025 and is ramping up its 2026 summer models, with deliveries to Europe and the United States expected in April. The Halo Series will be publicly displayed at Boot Düsseldorf next week (January 17-25 2026).

Pricing varies by market. In Europe (excluding VAT), the lineup is priced at: Halo 3 – €1,700, Halo 6 – €2,100, and Halo 10 – €2,400.

Blade’s mission remains pragmatic: make electric outboards reliable, practical, and competitive alternatives to petrol. By focusing on efficiency, connectivity, and cost, the company aims to put electric propulsion into the hands of everyday boaters, not as a novelty, but as a tool they can depend on.

--Information--
Written by: BLADE OUTBOARDS / Blade Marine Technologies Limited
Date: January 9th 2026 8:00am CET
Location: Dusseldorf, Germany

contact: press@bladetcg.com -- Dong Phuong