Privacy Policy
Last Updated: March 1, 2026
Effective Date: March 1, 2026
Blade Outboards (“Blade Outboards,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information collected through our website, mobile application, connected products, and related services (collectively, the “Services”).
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you:
• Visit our website
• Use our mobile application
• Purchase or register our products
• Operate a connected Blade Outboards device
• Interact with customer support
• Communicate with us
This Policy applies globally, subject to applicable data protection laws.
1. Scope of This Policy
This Privacy Policy applies to:
• Website visitors
• Mobile application users
• Product owners and warranty holders
• Dealers and service partners
• Individuals communicating with Blade Outboards
It covers all personal data, usage data, and telemetry data processed in connection with our Services.
2. Information We Collect
2.1 Personal Information You Provide
We may collect:
• Full name
• Email address
• Telephone number
• Billing and shipping address
• Payment information
• Warranty registration details
• Account login credentials
• Service inquiries and communications
2.2 Device, Usage & Website Data
When you use our website or mobile application, we may automatically collect:
• IP address
• Browser type and device information
• Operating system
• App version
• Session duration and navigation behavior
• Access times and referring URLs
• Clickstream and interaction data
2.3 Product Telemetry & Connected Device Data
Blade Outboards products may collect operational, diagnostic, and performance data (“Telemetry Data”) when connected to the mobile application, network services, or firmware update systems.
Telemetry Data may include:
• Motor performance metrics
• Battery health, status, and charge cycles
• Total operational hours
• Error codes and diagnostic logs
• Environmental and operating conditions
• Firmware versions
• Device identifiers
• Approximate or precise location data (where enabled)
Telemetry Data may be associated with a specific product, device identifier, registered account, vessel, or owner.
While we may aggregate or de-identify data where commercially reasonable, Telemetry Data is not guaranteed to be anonymous.
We make commercially reasonable efforts to minimize personally identifiable elements where not required for legitimate operational, safety, warranty, fraud prevention, legal, or service purposes.
2.4 Cookies & Tracking Technologies
We use cookies, pixels, tags, SDKs, and similar technologies to:
• Maintain session functionality
• Analyze usage
• Improve performance
• Support marketing efforts
You may control cookies through your browser settings. Our Services may not respond to “Do Not Track” signals.
2.5 Sensitive Personal Data
We do not intentionally collect sensitive personal information (such as government identification numbers, health information, biometric data, or financial account passwords) unless required for legal compliance or expressly provided in connection with a specific service request.
If sensitive information is inadvertently collected, we will process it only as permitted by applicable law.
3. Legal Bases for Processing (Where Applicable)
Depending on your jurisdiction, we process personal data based on:
• Performance of a contract (e.g., warranty, purchases)
• Legitimate business interests (e.g., product improvement, fraud detection)
• Legal obligations
• Your consent (where required)
We limit collection of personal data to what is reasonably necessary and proportionate for the purposes described in this Policy. We do not process personal data for purposes materially incompatible with those stated herein without providing notice or obtaining consent where required.
4. How We Use Information
We may use collected information to:
• Fulfill orders and deliver products
• Register warranties
• Provide customer support
• Diagnose product issues
• Enable remote troubleshooting
• Validate warranty eligibility
• Improve engineering and product development
• Conduct predictive maintenance analysis
• Detect fraud or misuse
• Investigate theft reports
• Improve website and application functionality
• Conduct marketing communications
• Comply with legal obligations
5. AI & Machine Learning Processing
We may use artificial intelligence, machine learning models, and automated systems to analyze:
• Telemetry Data
• Usage data
• Account data
• Diagnostic logs
These systems may be used for:
• Predictive maintenance
• Engineering optimization
• Product performance benchmarking
• Fraud detection
• Warranty validation
• Safety monitoring
Where required by applicable law, individuals may have the right to object to certain automated decision-making processes.
AI processing does not replace human review where legally required.
6. Disclosure of Information
We may disclose information to:
• Internal personnel and affiliates
• Authorized dealers and service providers
• Cloud hosting providers
• Payment processors
• Analytics providers
• Law enforcement or regulatory authorities (when legally required)
• Successors or acquirers in connection with mergers or asset sales
We disclose information only as necessary for legitimate business or legal purposes.
Personal and telemetry data may be transferred as part of a merger, acquisition, restructuring, financing, asset sale, or similar corporate transaction.
7. Theft Investigations & Law Enforcement Cooperation
If a Blade Outboards product is reported stolen, we may cooperate with verified law enforcement agencies upon receipt of a valid certified police report or lawful request.
Where legally permitted, the registered warranty holder email address associated with the product may be notified if telemetry or account data is disclosed in connection with a verified theft investigation.
Blade Outboards does not guarantee real-time tracking, monitoring, recovery, or location services and assumes no obligation to actively monitor products for theft.
8. International Data Transfers
Your information may be transferred to and processed in the United States, Hong Kong, or other jurisdictions where we operate.
Where required by applicable law, we implement appropriate safeguards for cross-border data transfers.
Primary data hosting locations include cloud infrastructure located in:
• United States
• European Union (where applicable)
• Other secure international data centers operated by our service providers
We implement access controls to ensure data is accessed only by authorized personnel in accordance with contractual and technical safeguards.
9. Data Retention
We retain personal and telemetry data only for as long as necessary to:
• Fulfill the purposes described in this Policy
• Maintain warranty and service records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
Retention periods may vary depending on the type of data and legal requirements.
10. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards, including:
• Encryption in transit where applicable
• Access controls
• Restricted personnel access
• Secure cloud infrastructure
No system can guarantee absolute security.
In the event of a data breach affecting personal information, we will provide notification in accordance with applicable legal requirements.
11. Your Rights & Choices
Depending on your jurisdiction, you may have the right to:
• Access your personal data
• Correct inaccurate information
• Request deletion
• Restrict processing
• Object to certain processing activities
• Request data portability
• Withdraw consent (where applicable)
We may verify identity before processing requests and may deny requests where legally permitted.
You may unsubscribe from marketing emails at any time.
12. California Privacy Rights (CCPA)
California residents may request:
• Disclosure of categories of personal data collected
• Deletion of certain personal data
• Confirmation that personal data is not sold
Blade Outboards does not sell or share personal information for cross-context behavioral advertising as those terms are defined under applicable California law.
13. EU / UK Privacy Rights (GDPR)
Where GDPR applies, individuals may request:
• Access
• Rectification
• Erasure
• Restriction
• Objection to processing
• Data portability
Individuals also have the right to lodge a complaint with a supervisory authority.
14. Children’s Privacy
Our Services are not directed to individuals under 18 years of age. We do not knowingly collect personal data from individuals under 18.
If we learn that such data has been collected, we will take appropriate steps to delete it.
15. Relationship to Terms & Conditions
This Privacy Policy is incorporated into and subject to our Terms and Conditions.
In the event of conflict, the Terms and Conditions govern to the maximum extent permitted by law.
16. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last Updated” date.
Continued use of the Services after updates constitutes acceptance of the revised Policy.
17. Contact Information
Blade Outboards
Attn: Privacy Department
Unit 1603, 16/F The L Plaza
367–375 Queen’s Road Central
Sheung Wan, Hong Kong
Email: support@bladeoutboards.com
18. Legal Entity & Data Controller
Blade Outboards is operated by Blade Marine Technologies Limited, a company incorporated in Hong Kong (Company No. 77940605), with its registered office at:
Unit 1603, 16/F The L Plaza
367–375 Queen’s Road Central
Sheung Wan, Hong Kong
Blade Marine Technologies Limited acts as the data controller for all personal data collected through the Services, including but not limited to:
• bladeoutboards.com
• bladeoutboards.co.uk
• bladeoutboards.uk
• bladeoutboards.ch
• bladeoutboards.cz
• All other regional and country-specific Blade Outboards websites and domains
• The Blade Outboards mobile application
• Connected product portals and telematics interfaces
As data controller, Blade Marine Technologies Limited determines the purposes and means of personal data processing for these Services and is responsible for compliance with applicable data protection laws.
Affiliate Processing
Blade Outboards may operate through affiliated entities in certain jurisdictions for purposes such as manufacturing, logistics, marketing support, or operational functions. Such affiliated entities process personal data only under the direction and authority of Blade Marine Technologies Limited and do not independently determine the purposes of processing personal data.
Roles with Dealers, Distributors & Partners
Where authorized dealers, distributors, commercial partners, or enterprise customers engage with our Services and personal data is shared in connection with those commercial relationships, Blade Marine Technologies Limited may act as a data processor on behalf of such partners pursuant to applicable contractual agreements.
Local Representatives
If required under applicable law (including but not limited to the GDPR, UK GDPR, or other international data protection frameworks), we may designate representatives, privacy contacts, or local agents in certain jurisdictions for regulatory communications and compliance.
19. Governing Law
Except where mandatory local privacy laws apply, this Privacy Policy and any disputes arising from it shall be governed by and construed in accordance with the governing law specified in our Terms and Conditions.
Nothing in this Policy limits rights that cannot be waived under applicable data protection laws.
20. Severability
If any provision of this Privacy Policy is held to be invalid, unlawful, or unenforceable under applicable law, such provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall remain in full force and effect.
Where certain provisions are not permitted in a specific jurisdiction, such provisions shall apply only to the maximum extent permitted by law.
21. Global Data Protection Compliance Statement
Blade Outboards processes personal data in accordance with applicable data protection and privacy laws in jurisdictions where we conduct business, including but not limited to:
• The EU General Data Protection Regulation (GDPR)
• The UK GDPR and Data Protection Act 2018
• The California Consumer Privacy Act (CCPA), as amended
• The Australian Privacy Act 1988 (Cth)
• The New Zealand Privacy Act 2020
• Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA)
Where conflicts exist between this Privacy Policy and mandatory local law, the mandatory law prevails.
22. Cross-Border Data Transfer Safeguards
Your personal data may be transferred to and processed in jurisdictions outside your country of residence, including the United States and Hong Kong.
Where required by applicable law, we implement appropriate safeguards for cross-border data transfers, which may include:
• Standard Contractual Clauses (SCCs) approved by the European Commission
• UK International Data Transfer Addendum
• Contractual data protection agreements
• Other lawful transfer mechanisms recognized under applicable law
By using our Services, you acknowledge that cross-border transfers may occur subject to these safeguards.
Where required under Japanese law, we obtain consent prior to transferring personal data outside Japan.
23. Data Processing for EU/UK Users (GDPR Transparency Addendum)
If you are located in the European Economic Area or the United Kingdom:
23.1 Lawful Basis
We process personal data based on:
• Contract performance
• Legitimate interests
• Legal obligations
• Consent (where required)
23.2 Automated Decision-Making
We may use AI and automated systems for analytics, fraud detection, and predictive maintenance. We do not engage in automated decision-making that produces legal or similarly significant effects without appropriate safeguards.
23.3 Supervisory Authority
You may lodge a complaint with your local supervisory authority if you believe your data protection rights have been violated.
24. Australia & New Zealand Privacy Compliance
For users in Australia and New Zealand:
• We collect, use, and disclose personal information in accordance with the Australian Privacy Principles (APPs) and the New Zealand Information Privacy Principles.
• Individuals may request access to or correction of their personal information.
• Complaints regarding privacy practices may be submitted to us directly. If unresolved, complaints may be directed to the Office of the Australian Information Commissioner (OAIC) or the New Zealand Privacy Commissioner, as applicable.
25. Canada Privacy Compliance (PIPEDA)
For Canadian residents:
• We collect, use, and disclose personal information only for identified purposes.
• We limit collection to what is reasonably necessary.
• Individuals may request access to personal information and request corrections.
• Complaints may be directed to the Office of the Privacy Commissioner of Canada.
26. Cookie Policy
26.1 What Are Cookies
Cookies are small data files stored on your device when you visit our website or use our application.
26.2 Types of Cookies We Use
We may use:
• Essential cookies (required for functionality)
• Performance and analytics cookies
• Security cookies
• Marketing and advertising cookies
• SDK-based mobile tracking technologies
26.3 Cookie Consent
Where required by applicable law (including in the EU, UK, Australia, and certain U.S. states), we obtain consent before placing non-essential cookies on your device.
You may withdraw consent at any time via browser settings or available cookie management tools.
26.4 Third-Party Cookies
We may use third-party analytics providers (such as cloud analytics platforms) that set their own cookies. These providers process data in accordance with their own privacy policies.
27. Limitation of Liability Related to Data
To the maximum extent permitted by applicable law, Blade Outboards shall not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from unauthorized access to, alteration of, disclosure of, or loss of personal or telemetry data.
Nothing in this section limits liability where such limitation is prohibited by mandatory law. Nothing in this section limits non-excludable statutory rights.
28. Analytics, Monitoring, Communications & AI Technologies
Blade Outboards uses certain third-party tools and internal systems to operate, secure, and improve our Services.
28.1 Analytics Providers
We use analytics services to understand how users interact with our website, mobile application, and connected products.
These may include:
• Google Analytics (web analytics and usage insights)
• Cloudflare Analytics (traffic analysis and performance monitoring)
These services may collect:
• IP address
• Device and browser information
• Usage behavior
• Session duration
• Referring URLs
• Interaction events
Data collected through analytics tools may be processed on servers located outside your country of residence.
Where required by law (including in the EU/UK and certain U.S. states), we obtain consent before enabling non-essential analytics cookies.
You may opt out of certain analytics tracking through browser controls or available opt-out mechanisms.
28.2 Error Monitoring & Crash Reporting
We use tools such as Sentry to monitor application stability and diagnose software crashes.
These systems may collect:
• Device type
• Operating system
• App version
• Crash logs
• Performance metrics
• Limited user identifiers (if associated with an account)
Crash reporting data is used solely for debugging, stability improvements, and product reliability.
28.3 Cloud Infrastructure & Security
We use cloud hosting, content delivery, and security providers (including Cloudflare and similar vendors) to:
• Protect against malicious activity
• Prevent denial-of-service attacks
• Improve website performance
• Ensure service availability
These providers may process IP addresses and technical connection data for security purposes.
28.4 Push Notifications
If you enable push notifications in our mobile application, we may send notifications related to:
• Service alerts
• Firmware updates
• Safety notifications
• Warranty reminders
• Product status updates
Push notifications may be delivered through platform providers (such as Apple or Google) and may involve device identifiers.
You may disable push notifications at any time through your device settings.
28.5 Service Communications
We may send transactional or service-related emails, including:
• Warranty confirmations
• Order confirmations
• Account updates
• Diagnostic notifications
• Security alerts
• Recall or safety notices
These communications are necessary for contract performance and cannot be opted out of while maintaining an active account or registered product.
28.6 Marketing Communications
With your consent where required by law, we may send marketing emails regarding:
• New products
• Promotions
• Company updates
• Events
You may unsubscribe at any time using the unsubscribe link in marketing emails.
We do not sell personal information to third parties for monetary compensation.
28.7 Artificial Intelligence & Machine Learning
We may use artificial intelligence (AI), machine learning (ML), and automated systems to analyze:
• Website usage
• Application interactions
• Telemetry data
• Diagnostic logs
• Account activity
AI/ML systems may be used for:
• Predictive maintenance
• Performance optimization
• Product engineering improvements
• Fraud detection
• Warranty validation
• Marketing segmentation
• Customer support automation
AI analysis may process telemetry and usage data that is associated with a registered device or account. While we may aggregate or de-identify certain datasets, AI processing is not guaranteed to occur on fully anonymous data.
Where required by applicable law, individuals may have the right to object to certain automated processing activities.
AI systems are used to support operational and analytical processes. Where decisions may produce legal or similarly significant effects, appropriate human oversight and safeguards are implemented where required by law.
29. Automated Processing & Profiling Rights
Where required by applicable law, you may request:
• Information about automated decision-making processes
• Human review of decisions made solely by automated systems that produce legal or similarly significant effects
• Objection to certain profiling activities
We may continue automated processing where it is necessary for contract performance, product functionality, safety monitoring, fraud prevention, legal compliance, or other legitimate business purposes.
30. Limitations on Deletion Requests
You may request deletion of personal data associated with your account or use of the Services. However, deletion rights are subject to applicable legal and operational limitations.
We may retain certain information where necessary to:
• Maintain warranty, service, and ownership records
• Preserve product safety, compliance, and recall documentation
• Investigate fraud, misuse, theft, or security incidents
• Comply with legal obligations or regulatory requirements
• Resolve disputes or enforce contractual agreements
• Protect against malicious, deceptive, or unlawful activity
• Maintain business records required for accounting or tax purposes
Telemetry data that has been aggregated, de-identified, anonymized, or incorporated into engineering analysis, safety systems, machine learning models, or performance benchmarking systems may not be capable of individual deletion.
Where deletion is not possible due to legal or technical constraints, we will limit processing to the minimum extent permitted by law.
31. Operational Telemetry Requirement
Certain telemetry and diagnostic data collection is necessary for:
• Product functionality and performance
• Firmware updates and security patches
• Remote diagnostics and troubleshooting
• Warranty validation and service eligibility
• Safety monitoring and regulatory compliance
• Fraud detection and theft investigation
Disabling telemetry features, restricting processing, or requesting deletion of operational telemetry may limit product functionality, remote support capabilities, safety features, warranty coverage, or other aspects of the Services.
Blade Outboards does not guarantee that all Services can operate without the collection of essential operational telemetry.
Telemetry and diagnostic data may be subject to transmission delays, inaccuracies, environmental interference, hardware limitations, or technical malfunction. Blade Outboards does not guarantee that telemetry data is error-free, complete, or continuously available.
32. Marketing & Profiling Opt-Out
You may opt out of receiving marketing communications at any time by:
• Clicking the unsubscribe link included in marketing emails, or
• Contacting us using the information provided in this Privacy Policy.
You may also object to marketing-related profiling or segmentation activities where required by applicable law.
Opting out of marketing communications does not affect transactional or service-related communications, including warranty notices, safety alerts, firmware updates, and account-related messages.
33. Data Subject Request Procedures
To exercise your privacy rights, you may submit a request by:
• Emailing: support@bladeoutboards.com
• Using any designated privacy request form available on our website (if applicable)
We may require verification of identity before fulfilling any request.
Verification may include confirmation of account access, registered email address, or additional documentation where reasonably necessary to prevent fraud.
We will respond within the timeframe required by applicable law.
If we deny a request, we will provide an explanation where required by law.
We reserve the right to charge a reasonable administrative fee or refuse requests that are manifestly unfounded, excessive, or repetitive, as permitted by applicable law.
34. U.S. State Privacy Rights
Residents of certain U.S. states, including but not limited to:
• California
• Virginia
• Colorado
• Connecticut
• Utah
• Texas
• Oregon
• Florida
may have additional privacy rights under applicable state laws.
These rights may include:
• Right to access personal data
• Right to delete personal data
• Right to correct inaccuracies
• Right to opt out of targeted advertising
• Right to opt out of profiling in furtherance of decisions producing legal or similarly significant effects
We do not sell personal data for monetary compensation.
We do not engage in cross-context behavioral advertising as defined under applicable law.
Residents may exercise their rights by contacting us as described in Section 33.
We do not use sensitive personal data for purposes of inferring characteristics for targeted advertising.
We do not sell personal data for monetary or other valuable consideration.
We do not share personal data for cross-context behavioral advertising as defined under applicable state privacy laws.
35. Mainland China Operations
Blade Outboards operates an affiliated entity in the People’s Republic of China for manufacturing and supply chain purposes only.
We do not market or sell products to consumers located in Mainland China.
No customer account data, telemetry data, website data, or app user data is stored within Mainland China.
All customer and product-related data is hosted in secure cloud infrastructure located outside Mainland China, including but not limited to the United States and other international data centers.
Manufacturing operations in China do not have access to:
• Customer account information
• Payment information
• Telemetry data
• App usage data
• Warranty registration data
Access to customer data is restricted to authorized personnel only and governed by strict access control policies.
Applicability of PRC Data Laws
Blade Outboards does not offer goods or services to individuals located within Mainland China and does not process personal information of individuals in Mainland China for consumer purposes.
Accordingly, the Personal Information Protection Law of the People’s Republic of China (PIPL) generally does not apply to our consumer data processing activities.
If you are in Mainland China and believe your personal information has been processed by us, you may contact us at support@bladeoutboards.com
36. AI & Machine Learning Opt-Out Rights
Where required by applicable law, individuals may:
• Object to processing of personal data for AI-driven marketing or profiling purposes
• Request human review of decisions made solely by automated systems that produce legal or similarly significant effects
• Request information regarding the logic involved in automated decision-making, where required by law
Operational AI systems used for:
• Safety monitoring
• Fraud detection
• Warranty validation
• Security analysis
• Product performance optimization
may be necessary for product functionality and service integrity and may not be fully disabled without limiting Services.
Where AI processing is based on consent, individuals may withdraw consent at any time, subject to legal and operational limitations.
